Gary J. Nix

• New York, NY

Hello, I'm Gary J. Nix and I'm a Marketing Specialist & Strategist. Welcome to the Zeitgeist.

Gary J. Nix's Bio:

Gary J. Nix's Experience:

• Marketing + Identity Manager at n to the 3rd Power Media

  April 2005 - July 2011

  + Plan and direct design and production of all corporate and client marketing communications including, lead generation, advertising design & collateral, public relations and event planning & production in conjunction with the Managing Partner and vendors. + Lead strategic business development plans. + Build and maintain strong strategic relationships with all partners. + Constructed company-wide brand identity including primary & secondary logos, brand initiatives and behaviors, typographic & color systems and brand communications strategy & style. + Increased consumer base to date 500%. + Improved customer response rates to date 200%. + Establish online and email best practices for company, clients and customer acquisition. + Form organizational procedures and documents to handle client and potential client requests. + Planned and coordinated social media efforts and campaigns using platforms such as Facebook, Twitter and Foursquare.

• eMail Marketing Consultant at SourceMedia

  July 2008 - July 2011

  + Created, deployed and managed email campaigns for multiple magazines and SourceMedia Group. + Communicated strategies regarding effectiveness of campaigns and executed methods to increase such effectiveness. + Liaised with magazines to ensure CAN-SPAM regulations regarding email deployments were being followed. + Designed email templates for multiple books inside of the SourceMedia Group.

• Managing Editor at theAmericanHYPE

  November 2009 - December 2010

  + Oversaw all phases of the online production process ensuring production and distribution; + Developed and/or implemented and maintained sound business procedures consistent with prevailing policies pertaining to overseeing and coordinating advertising, coordinating production of advertising materials and consulting on budget and costs of services, procedures for efficiently coordinating all logistics pertaining to publication of journal articles including managing trajectory of submissions for editors, supervising contacts with potential and actual authors, ensuring the smooth flow of manuscripts and proofs to authors, copy editors, and press, oversight of permissions and copyright and ensuring deadlines are met; + Administered all contracted relations with publishers and other vendors/service providers coordinating communications between vendors and editors, keeping clients and editors informed of production status (oral and written communications with the above); + Coordinated and attended meetings as needed to outline project, production, and procedures; + Coordinated the compilation and preparation of accepted materials for copy editing maintaining liaison among various editors, maintaining liaisons between contributors and editors, evaluating of materials for electronic production, performing final quality check on final files before releasing online.

• eMail Marketing Specialist at Conde Nast Publications

  September 2006 - July 2007

  + Created, deployed and managed email campaigns for multiple magazines and Condé Nast Media Group. + Analyzed deployment data to measure effectiveness of email campaigns. + Communicated strategies regarding effectiveness of campaigns and executed methods to increase such effectiveness. + Liaised with magazines and advertisers to ensure CAN-SPAM regulations regarding email deployments were being followed. + Hand-coded test versions of email campaigns to illustrate use of best practices. + Increased response rates for campaigns 70 – 80% across eight books. + Established email best practices for GQ Magazine. + Oversaw creation of online newsletter for Men’s VOGUE. + Created and coded emails used to increase online subscription purchases on a weekly basis. + Instituted revised system of reporting analytics. + Applied reporting analytics to urge use of best practices. + Performed keyword pre-campaign keyword searches. + Trained new hires to email marketing team.

• Marketing Specialist at Blue Fountain Media

  July 2011

  • Analyze and interpret website traffic trends • Create marketing strategies for clients in a variety of industries • Write content destined for the web as part of online marketing campaigns for clients • Implement SEO strategies set-up and optimization of PPC campaigns • Conversion Optimization: setup and testing to increase conversion rates • Plan and implement email marketing strategies • Perform day-to-day management of social media accounts • Report Web Analytics

Gary J. Nix's Education:

• Syracuse University

  1992 – 1996
  Concentration: Marketing

Gary J. Nix's Interests & Activities: